Advertising is everywhere. Sometimes, we consume products without even realizing that we’ve been influenced by an advertising campaign. Now, with the rise of the Internet, advertising is much more present in our lives than ever before and represents an excellent business opportunity; one that allows us to generate extra income passively.
Among all the advantages of advertising, affiliate marketing is one of the most effective ways to earn money online. The basic idea is to recommend or sell products and/or another person’s services in exchange for a commission. How? It’s very simple. An affiliate is a person who promotes on his or her website (social network, blog, etc.) the product or service of a producer. The affiliate then receives a percentage of the profits generated by the promotion.
This business idea first came from Amazon and, since it has proven to be very effective, it’s grown exponentially in recent years. It’s not, however, just about sharing some information and sitting back and waiting for products to sell themselves. For affiliate marketing to be successful, you need market research to generate a plan of action. Sound complex? Don’t worry, below you’ll see that it’s much simpler than it seems.
First of all, you should think about your audience or the strategies you’ll need to create one, if you don’t already have one. By audience, we mean the target audience of the product or service you’re going to promote. It consists, essentially, of your followers on social networks or those who visit your blog or website. Your audience may even be the subscribers to your YouTube channel, just to mention one of the most popular channels. Currently, two channels gaining popularity within affiliate marketing are press releases and e-mail promotions. Does the phrase “Subscribe to our newsletter” ring a bell? That’s basically it, and it’s very effective in generating a more direct link with the audience. For increasing the size of your audience and your positioning, however, we recommend using more than one channel.
If you don’t have your audience yet, you can start by creating an Instagram, Facebook, Twitter, or another social network account to get people interacting with your content. If your approach is more writing-based, blogs and websites will be your main channels of communication, so you should start there. Keep in mind that the internet is constantly evolving—as you may have noticed—and, every now and then, new social networks emerge as a trend. This means that audience levels vary according to the popularity of the platforms and the time users spend on each one. Tik Tok is one of the clearest examples. You have to be aware of these changes to stay ahead of the game.
After establishing your audience, the next step would be to choose a niche market where you can leverage your knowledge and skills. If you’re an entrepreneur and have your own business, you can get involved in the niches of entrepreneurship or education. On the other hand, if you are passionate about cooking and have knowledge about nutrition, you can investigate what options the niche health and wellness offers; this is just to name a few, since there are so many options.
It’s very important that you choose a niche market related to your passions. It will be easier for you if you have knowledge of the industry and, more importantly, you’ll enjoy the time you spend at work.
After choosing your niche market, it’s time to narrow down your target audience. To whom will you recommend the products? Will you focus on healthy recipes or sports products?
In choosing the right target audience, you have to put yourself in the consumer’s shoes and ask yourself a series of questions that will help you analyze their personality and consumption habits. For example: What do people in my target audience do in their free time? What social networks do they frequent most? Who might be interested in the product I am recommending? What do they do?
Answering these types of questions will allow you to identify the most appropriate communication channels for your affiliate marketing campaign. For example, you can choose to make campaigns on social networks with topics that are trending, create a blog with its own domain that allows you to publish articles of interest with more complete information or, also, conduct campaigns by e-mail.
Let’s look at the following practical example: Ana has decided to start an affiliate marketing campaign for the health and wellness niche market. As a result of her research, she notices that many of the blogs recommending weight-loss products do not have scientifically supported information. So instead, she regularly consults reliable sources and is aware of the latest advances in nutrition. She’ll then create a blog to recommend scientifically supported products based on her knowledge.
So far, Ana has already chosen her market niche, identified her target audience as people interested in leading a healthy lifestyle while valuing the scientific support that this requires. Therefore, she chooses to create a blog with its own domain to write articles related to the selected topic. When Ana’s blog is published on the Internet and starts generating visits and interactions, she’ll be able to affiliate with producers to recommend their products or services on the blog in exchange for a commission.
You see? It’s easy, but it won’t happen overnight. So, if you’re new to this, you have to create your community first. You can start by creating social network profiles so that your brand is visible and trusted, and people can start interacting with you. This has to be done before you start offering products.
You have your blog and you’re ready to start? Perfect, here, we’ll recommend some of the best companies with which you can do affiliate marketing and you’ll want to stay ’til the end, because we’ll also recommend an excellent platform that’ll help you do the whole process from scratch.
Amazon is one of the best options for starting your affiliate marketing campaign. If you’ve never bought a product through the platform, visit it now to see what it’s all about. You’ll see the amount and variety of products they offer and will be able to get an idea of the impact it could have on your strategy. In addition, it’s recognized worldwide as one of the platforms with the best customer service.
The process for signing up is simple: you go to the page and affiliate by providing your blog details. Amazon will ask you what kind of products you want to promote and you’ll go through verification.
Amazon will then notify you whether or not your blog qualifies to be part of their affiliate chain. Once accepted, you can start generating profits of up to 10% of the value of the product recommended through your website.
This platform allows you to buy domain and hosting for your website or blog. In fact, it offers facilities in its operation that give you a better experience with WordPress.
This option is perfect for technology related blogs. With Hostinger, every hosting purchase that comes from your affiliate link will give you a 60% commission, with no limits—you can recommend it as many times as you want and generate profits indefinitely.
It is important to note that each platform will give you access to a panel where you can keep track of your earnings, but, in most cases, you will need to reach a minimum income to be able to transfer the money to your account. With Hostinger, due to the high percentage of commissions, you will only need to make a couple of sales in order to get your money.
Shopify is one of the world’s best-known trading platforms. It allows you to create websites to sell products under the e-commerce modality.
Here, signing up as an affiliate is also very easy. First, you need to create an account on their affiliate page and enter the requested information. When you sign up, they’ll ask you about your digital marketing experience and how you would recommend Shopify. After answering, you just have to wait for your website to be verified.
This hosting company is very well known and also works very well with WordPress. As an affiliate partner of Web Empresa, you’ll be able to place links and banners on your website and achieve the success you’re looking for in affiliate marketing. You’ll need to have a PayPal account, as this is the platform’s preferred payment method.
Web Empresa offers a 25% commission on the sales made through hosting with your affiliate link and you will be able to collect your earnings after exceeding the minimum income of $25 USD.
Is there a way to affiliate market directly with products, without mediating with companies? Yes, it’s called Hotmart.
On this platform, you will find a large number of products directly published by each producer. You will be able to affiliate market individually and recommend the products or services on your social networks, in your blog, or through your e-mail marketing campaign. It’s very easy! You just have to create an account, research which products you want to promote, and that’s it.
Try not to skip the research part; it’s very important. For your research, Hotmart has an online blog explains, in detail (including video tutorials and virtual classes), how to get the most out of the platform. Here, you can learn how to create your social network community, publish content, advertise on Facebook or Google Ads, and master other tools that will allow you to become a master of affiliate marketing.
Hotmart is very practical; you don’t need to be a marketing or social media expert to start using it. If you read all the tutorials carefully and watch all the videos before you start, your effort will be rewarded with good results.
It’s worth clarifying that the options presented in this article are only some of the alternatives that exist. As we mentioned before, affiliate marketing is booming, and there are more and more options for it. Researching new options (because there are truly tons of them) can also be useful in finding the method that best suits your expectations, passions, and needs.
This is the million-dollar question, although the answer is quite simple: it will depend on your effort.
If you don’t yet have a blog or a large social network community to which you can recommend products or services, you have to start there. And yes, it’ll take a little more time to create, design, and publish content, and for people to start interacting with your platforms. But if you don’t invest time into this, you’ll need to invest money in advertising to make yourself known.
In order to function properly, affiliate marketing requires the planning, creation, and monitoring of the communication channels in which products will be recommended. Even with your blog already up and running to carry out affiliate marketing directly with companies, the first results may take a couple of months to appear.
But don’t worry. Keep in mind that “no calm sea made a sailor an expert.” If, after reading this article, you feel that this is something you could really do, take your time and investigate the best options for carrying out your affiliate marketing strategy according to the niche market you have selected.
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